It’s a story full of lists. Some day music will only be air. There will be no objects to hold or fetishize and people will simply collect lists. No disc, nothing spooled or grooved, no heads to clean, no dust to wipe, no compulsive alphabetising. Nothing to put away in shoeboxes or spare cupboards and be embarrassed about. A chip inside us and inside the chip a route to all the music there ever was, which we can compile and organise and reorganise and merge with and feel into and in whatever way possible find the time to listen to, and we’ll need the time, all the time there is, all the time that music finds to press itself into.
– Words and Music: A History of Pop in the Shape of a City (Paul Morley, 2003)
In 2005, Youtube was founded by Steve Chen, Chad Hurley, and Jawed Karim as a video-sharing site. In 2012, Youtube surpassed radio and physical media as the “most popular way American adolescents listen to music.”
Also in 2012, Psy made an estimated $7.9 million dollars from Gangnam Style, including $870,000 from ads attached to his more than 1 billion Youtube views, $2.4 million in income from iTubes downloads, and $4.6 million from commercial endorsements.
Here in 2013, this article traces the artistic, social, and corporate forces that combined to create the Harlem Shake phenomenon.
Music is not quite “only air” yet, but it is close. Books are next, then video. There are all sorts of complex and sticky legal, business, technical, and design questions to answer as we make this shift. But it is worth stepping back and realizing just how big a shift it is. Since 1877, we have taken in the notion that music can be (and eventually should be, and eventually always will be) made available in the form of physical media.
In honor of the shift, I bought a Sisters of Mercy EP this weekend. On vinyl. I could hear Roy from the I.T. crowd saying in my head …