Ideo on design & business strategy – "Prototyping is simultaneously an evaluative process — it generates
feedback and enables you to make midflight corrections — and a
storytelling process. It’s a way of visually and viscerally describing
your strategy."
Thomas Vander Wal on Technosocial Architecture – "People who understand the social interactions between people and the
technologies they use to mediate the interactions need to understand
the focus is on the social interactions between people and the
relationship that technology plays. It is in a sense being a technosocial architect."